Educational Meeting-Rick Coyne-White Beeches G & CC-Haworth, NJ
Education Session
Club 360 The Next Generation
Of Membership Growth
Presented by
Rick Coyne, C.E.O. Professional Club Marketing
This is a perfect opportunity to engage Board and Committee members, Department Heads and your Membership Professionals to the changes taking place and how it reflects back on each and every team member to be held accountable for membership growth, retention, usage and satisfaction, the hallmarks of the clubs success.
Tuesday,April 29, 2014
White Beeches Golf & CC
70 Haworth Drive
Haworth, NJ 07641
201-385-3100 FAX: 201-385-4682
Host Manager: John Stanley
3:00 pm Registration
3:30 pm6:30 p.m. Presentation
6:30-8:30 p.m. Network/ Cocktail Reception
3 Credits
You are requested to wear your name badge & sign in.
$50.00 per person staying for reception-
NO charge for those attending the session only.
Please mail form and check made payable to White Beeches G & CC by April 22nd:
White Beeches G & CC,70 Haworth Drive,Haworth, NJ 07641
Assertions about trouble in the industry are not new. Others have exhaustively chronicled statistics about consistently falling golf participation, plummeting home prices and the difficulty of maintaining the membership portfolio. But some have maintained (and made decisions) on the premise that things will go back to normal when the economy improves. We believe there is one glaring omission with this statement: There is no back to anything. The future is not going to look anything like the past for most private clubs and golf communities.
In a recent white paper released by Professional Club Marketing Association, entitled Armageddon or Renewal, Rick Coyne and Bob Borsch provided a factual if not disturbing overview of the private club industry.However, rather than doom and gloom, this paper provided the means to determine at what stage your club is in from a sustainability perspective.Even better, it pointed out ways in which to renew and prosper no matter what your condition.
This course starts with a hard-core tour of market reality, cultural reality, time constraint reality, and the resultant needs changes to our existing and prospective new members.It journeys through current club organization and structure, and evolves into a solution based diagnostic and implementation process.In short, it reevaluates your clubs relevance to the market it serves and offers real time solutions.
Rick Coyne, author of over 350 articles and white papers and presenter at over 650 workshops and educational venues around the world, will thoroughly examine the realities of our industry, the offerings that clubs have available to their members, and will lead group discussions and break-out sessions on how to become more attractive and relevant to your existing and potentially new members.
The course is interactive with specific case study sections.Drawing from other industry challenges and solutions, the program provides insights never before discussed relative to the private club industry.
This is a perfect opportunity to engage Board and Committee members, Department Heads and your Membership Professionals to the changes taking place and how it reflects back on each and every team member to be held accountable for membership growth, retention, usage and satisfaction, the hallmarks of the clubs success.
Mark your calendars for April 29th for a fun, interactive and very informational must attend educational program. Bring your entire club family!
For a link to PCMAs recent white paper, Armageddon or Renewal, please use the following:
http://www.clubmark.com/Default.aspx?p=DynamicModule&pageid=363529&ssid=273504&vnf=1
Rick is CEO of Club Mark Corporation and Professional Club Marketing Association.His leadership and guidance at over 700 private clubs nationally and internationally, is unprecedented and he has eagerly shared his experience by providing over 600 workshops worldwide including, South Africa, Prague, South America, Spain and he to provide education to CMAA Chapters all over the country.
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